Pura Vishwas · Pure Basmati Since 1963

हर दाने में
विश्वास की खुशबू

For over six decades, Alankar Rice has been bringing families together with naturally aged basmati rice, carefully milled and packed for unmatched taste and aroma.

Explore Products Our Story

Khushboo Jo Dil Jeet Le

Long Grain.
Royal Aroma.

Naturally aged for exceptional fragrance, extra-long grains, and the perfect fluffy texture that makes every biryani and pulao unforgettable.

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Sortex Clean · Shuddh Quality

Har Dana,
Quality Checked

Advanced Sortex technology ensures every grain is clean, pure, and free from impurities, delivering only premium quality rice to your kitchen.

Explore Products Quality Promise

Har Ghar Ka Bharosa

Ek Naam,
Har Rasoi Ka Vishwas

Whether it's everyday meals or grand celebrations, Alankar Rice has been a trusted companion for generations, delivering quality you can always count on.

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60+ Years Serving You

Har Ghar Ka Vishwas

Six Decades of
Quality You Can Trust
in Every Grain

Since 1963, Vinod Chawal Udhyog has been bringing premium-quality rice to homes across India. Carefully sourced, expertly processed, and packed with care, every bag is a promise of purity, consistency, and unforgettable flavor.

FSSAI Certified (FSSAI Lic. : 12722074000086)

All products carry valid FSSAI licenses, ensuring every grain meets India's highest food safety standards.

Alankar Basmati XXXL Extra Long Grain

Aged rice with natural aroma that fills the kitchen. Stays soft even after cooling the gold standard for biryani.

SSS Sharbati

Creamy white, smooth, clean texture. Premium aged rice with a rich natural aroma, delivering fluffy grains that stay soft long after cooking perfect for authentic biryani.

Product Range

Four lines. One promise.

Premium Basmati for celebrations, everyday Basmati for daily meals, and Sharbati for every home. All Sortex cleaned. All quality guaranteed.

Bulk / Trade

30 Kilogram Pack

Alankar Royal Trade Pack

पारंपरिक स्वाद, अब बड़े पैमाने पर। For restaurants, caterers, and wholesalers रूई जैसा मुलायम चावल, the same uncompromising quality at scale.

Restaurant Grade Bulk Supply Wholesale रूई जैसा

Bestseller

10 Kilogram Pack

Alankar Royal Biryani Special

खिला खिला चावल, हर बिरयानी खास। Our flagship XXXL aged basmati रूई जैसा मुलायम even after cooling, naturally aromatic and truly pure.

XXXL Grain Biryani Special खिला खिला रूई जैसा

Everyday

5 Kilogram Pack

Alankar Royal Basmati

रोज़ का पारंपरिक स्वाद। The household pack खिला खिला XXXL extra-long grain basmati with natural aroma, ideal for daily cooking where quality still matters.

Long Grain Pure Basmati Sortex Clean खिला खिला

SSS Premium is Sharbati rice, not Basmati creamy white, silky smooth long grain. The premium everyday rice for families. Not suited for biryani.

Premium

30 Kilogram Pack

SSS Triple S Premium Sharbati

मक्खन मुलायम, हर दिन के लिए पारंपरिक स्वाद। Special Silky Sorted Long Grain rice creamy white with a smooth, clean texture, the household staple that delivers consistent quality every day.

Sharbati Rice Long Grain Sortex Clean मक्खन मुलायम

Premium

10 Kilogram Pack

SSS Triple S Premium Sharbati

Sharbati Rice Long Grain Sortex Clean मक्खन मुलायम

Alankar Tibar is genuine basmati aged, aromatic, long grain at an accessible price point. Ideal for daily meals, not biryani occasions.

Bulk / Trade

30 Kilogram Pack

Alankar Tibar Trade Pack

पारंपरिक स्वाद, थोक दाम में। For dhabas, small restaurants, and institutions looking for authentic खिला खिला basmati quality at a competitive bulk price point.

Bulk Supply Trade Pack Value for Money खिला खिला

Daily Use

10 Kilogram Pack

Alankar Tibar Basmati

खिला खिला चावल, रोज़ का पारंपरिक स्वाद। All the qualities of Alankar Basmati long grain, natural aroma, sortex cleaned at an everyday price. The smart choice for regular meals.

Long Grain Pure Basmati Sortex Clean खिला खिला

SSS Gold is Sharbati rice a value-tier version of SSS Premium, available only in 30kg bulk. Smooth, clean, great for high-volume everyday cooking.

Value Pack

30 Kilogram Pack Only

SSS Triple S Gold Sharbati

मक्खन मुलायम, पारंपरिक स्वाद बजट में। Special Silky Sorted Long Grain the second-tier sharbati offering, creamy white, smooth, clean texture. Excellent value for bulk buyers who want reliable everyday rice.

Sharbati Rice 30 kg Only Bulk Value मक्खन मुलायम

Har Dane Mein Bharosa

Pura Vishwas,
Behtareen Gunvatta
Har Dane Ke Saath

60+ years of dedication, premium sourcing, and uncompromising quality have made Alankar a trusted name. Every grain is carefully selected, naturally aged, and packed with the promise of purity, taste, and consistency.

Natural Aroma

Khushboo jo pakte hi mehsoos ho. Naturally aged basmati grains deliver an authentic aroma without any artificial flavouring.

Extra Long Grains

Lambe, khile hue dane that enhance every biryani and pulao with a rich appearance and premium dining experience.

Soft & Fluffy

Garam ho ya thanda, rice remains soft, fluffy, and separate—perfect for serving delicious meals every time.

Sortex Cleaned

Har packet advanced Sortex technology se cleaned hota hai, ensuring exceptional purity and consistency.

Rich Taste

Har meal mein wahi asli swaad jo families ne generations se trust kiya hai naturally delicious and satisfying.

Shuddh Quality

Pura Vishwas. Har dana carefully selected and quality checked before reaching your kitchen.

हर दाने में
विश्वास की खुशबू

Long Grain.
Royal Aroma.

Har Dana,
Quality Checked

Ek Naam,
Har Rasoi Ka Vishwas

Six Decades of
Quality You Can Trust
in Every Grain

Four lines. One promise.

Every Grain, Every Brand
We've Got Rice Covered

Pura Vishwas,
Behtareen Gunvatta
Har Dane Ke Saath

Hamara lakshya hai duniya bhar mein premium quality rice ki pehchaan banana, jahan har dana bharose, parampara aur behtareen gunvatta ka prateek ho.

Our meticulous process

Taiyaar Hain Asli Swaad Ka Ehsaas Karne Ke Liye?
Humse Aaj Hi Judiye.

Har Dane Mein Pura Vishwas

हर दाने मेंविश्वास की खुशबू

Long Grain.Royal Aroma.

Har Dana,Quality Checked

Ek Naam,Har Rasoi Ka Vishwas

Six Decades of Quality You Can Trust in Every Grain

Four lines. One promise.

Every Grain, Every Brand We've Got Rice Covered

Pura Vishwas,Behtareen GunvattaHar Dane Ke Saath

Hamara lakshya hai duniya bhar mein premium quality rice ki pehchaan banana, jahan har dana bharose, parampara aur behtareen gunvatta ka prateek ho.

Our meticulous process

Taiyaar Hain Asli Swaad Ka Ehsaas Karne Ke Liye?Humse Aaj Hi Judiye.

Har Dane Mein Pura Vishwas

हर दाने में
विश्वास की खुशबू

Long Grain.
Royal Aroma.

Har Dana,
Quality Checked

Ek Naam,
Har Rasoi Ka Vishwas

Six Decades of
Quality You Can Trust
in Every Grain

Every Grain, Every Brand
We've Got Rice Covered

Pura Vishwas,
Behtareen Gunvatta
Har Dane Ke Saath

Taiyaar Hain Asli Swaad Ka Ehsaas Karne Ke Liye?
Humse Aaj Hi Judiye.