Premium Rice
■ SORTECH CLEAN · SHUDDH QUALITY

Har Dana,
Quality Checked

Advanced Sortex technology ensures every grain is clean, pure and free from impurities.

Basmati Rice
■ PREMIUM BASMATI RICE

Long Grain,
Rich Aroma

Carefully selected premium rice with exceptional aroma, texture and authentic taste.

VIEW PRODUCTS OUR QUALITY
Premium Rice Collection
■ FARM TO TABLE · PURE QUALITY

Naturally
Pure & Premium

Carefully selected grains processed with modern technology to preserve purity and taste.

EXPLORE RICE KNOW MORE

60+

YEARS OF TRUST

4

PRODUCT LINES

100%

PURE BASMATI

Sortex

MACHINE CLEANED

Premium Rice
60+ YEARS SERVING YOU
HAR GHAR KA VISHWAS

Six Decades of Quality You Can Trust in Every Grain

Since 1963, Vinod Chawal Udyog has been bringing premium-quality rice to homes across India. Carefully sourced, expertly processed, and packed with care, every bag is a promise of purity, consistency, and unforgettable flavor.

✓
FSSAI Certified

All products carry valid FSSAI licenses, ensuring every grain meets India's highest food safety standards.

◆
Premium Basmati Rice

Aged rice with natural aroma, elegant texture and exceptional long-grain quality.

◉
Carefully Processed

Modern processing and Sortex cleaning ensure purity, consistency and superior taste.

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PRODUCT RANGE

Four lines. One promise.

Premium Basmati for celebrations, everyday Basmati for daily meals, and Sharbati for every home. All Sortex cleaned. All quality guaranteed.

SSS Triple S Premium Sharbati
30 KG

SSS Triple S Premium Sharbati

SSS Triple S Premium Sharbati 30 KG is a creamy-white, long grain Sharbati rice with soft, smooth texture and Sortex Clean quality. Restaurants, caterers, hotels....

Sharbati Rice Long Grain Sortex Clean मक्खन मुलायम
Net Wt. 30 KG ENQUIRE →
SSS Triple S Premium Sharbati
10 KG

SSS Triple S Premium Sharbati

SSS Triple S Premium Sharbati 10 KG — creamy-white long grain Sharbati rice with soft, smooth texture and Sortex Clean quality. रोज़ाना के family meals,....

Sharbati Rice Long Grain Sortex Clean मक्खन मुलायम
Net Wt. 10 KG ENQUIRE →
Alankar Tibar Trade Pack
30 KG

Alankar Tibar Trade Pack

Alankar Tibar Trade Pack 30 KG is a value-for-money bulk rice option for dhabas, small restaurants and institutions. खिला-खिला grains, traditional taste और consistent cooking....

Bulk Supply Trade Pack Value for Money खिला-खिला
Net Wt. 30 KG ENQUIRE →
Alankar Tibar Basmati
10 KG

Alankar Tibar Basmati

Alankar Tibar Basmati 10 KG — long grain pure basmati rice with natural aroma and Sortex Clean quality. खिला-खिला, soft और fluffy grains के साथ....

Long Grain Pure Basmati Sortex Clean खिला-खिला
Net Wt. 10 KG ENQUIRE →
SSS Triple S Gold Sharbati
30 KG Only

SSS Triple S Gold Sharbati

SSS Triple S Gold Sharbati 30 KG is a creamy-white long grain Sharbati rice with a soft, smooth texture and clean appearance. Bulk buyers, restaurants,....

Sharbati Rice 30 KG Only Bulk Value मक्खन मुलायम
Net Wt. 30 KG Only ENQUIRE →
🌿   ALSO IN RICE TRADING

Every Grain, Every Brand
We've Got Rice Covered

Alongside our regular offerings, we deal in all types of branded and non-branded rice sourced, quality-checked, and supplied in the quantity you need, from a single retail sack to bulk wholesale orders.

✓ Branded & Non-Branded
✓ Bulk & Retail Quantities
✓ Quality-Checked Sourcing
✓ Timely Doorstep Delivery
Enquire About Rice Supply →
Rice Trading
♢
Quality Assured Every batch inspected
Rice Grains
HAR DANE MEIN BHAROSA

Pura Vishwas,
Beh tareen Gunvatta
Har Dane Ke Saath

60+ years of dedication, premium sourcing, and uncompromising quality have made Alankar a trusted name. Every grain is carefully selected, naturally aged, and packed with the promise of purity, taste, and consistency.

◉

Natural Aroma

Khushboo jo pakte hi mehsoos ho. Naturally aged basmati grains deliver an authentic aroma without any artificial flavouring.

❀

Extra Long Grains

Lambe, khile hue dane that enhance every biryani and pulao with a rich appearance and premium dining experience.

✓

Soft & Fluffy

Garam ho ya thanda, rice remains soft, fluffy, and separate — perfect for serving delicious meals every time.

⊞

Sortex Cleaned

Har packet advanced Sortex technology se cleaned hota hai, ensuring exceptional purity and consistency.

★

Rich Taste

Har meal mein wahi asli swaad jo families ne generations se trust kiya — naturally delicious and satisfying.

✦

Shuddh Quality

Pur Vishwas. Har dana carefully selected and quality checked before reaching your kitchen.

OUR VISION

Hamara lakshya hai duniya bhar mein premium quality rice ki pehchaan banana, jahan har dana bharose, parampara aur behtareen gunvatta ka prateek ho.

—   FROM PADDY TO PLATE

Our meticulous process

Every grain of Alankar and SSS travels through a rigorous journey before it reaches your kitchen.

01

Field Selection

Only paddy from certified, premium-grade fields is sourced each harvest season.

02

Ageing & Milling

Paddy is aged to develop aroma, then precision-milled to preserve natural oils.

03

Sortex Cleaning

Optical machines scan every grain, removing blemishes and foreign particles automatically.

04

Quality Sealing

Packed in aroma-locking bags to preserve fragrance and freshness until your table.

ENQUIRIES & ORDERS

Har Dane Mein Pura Vishwas

Chaahe aap retailer ho, distributor ho, ya bulk rice supply ki talaash mein ho, Vinod Chawal Udyog har zarurat ke liye quality, trust aur timely delivery ke saath tayyar hai.

ADDRESS

Sambhal Gate, Chandausi 244412 - Uttar Pradesh, India

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